IDFC First Bank is hiring Product Marketing Manager!! [Apply Here]

 Exciting Career Opportunity: Product Marketing Manager

Location: India
Category: Brand, Marketing & Communications
Experience Level: Mid-Level (5–10 years)
Req ID: P-161845

IDFC First Bank

Join our dynamic team as a Product Marketing Manager and play a pivotal role in driving product success through innovative marketing strategies. This position is ideal for creative and analytical professionals eager to make a significant impact on product awareness, adoption, and revenue growth.

About the Role

The Product Marketing Manager is a critical link between product development, marketing, and sales. By leveraging a deep understanding of the product and its target audience, you will craft compelling marketing strategies that resonate with customers and drive business outcomes.

Key Responsibilities

  1. Strategic Marketing Development:

    • Create and implement comprehensive marketing strategies for assigned products or product lines.
    • Collaborate with product management to gain insights into features, benefits, and target markets.
    • Define and refine product positioning, messaging, and differentiation.

  2. Marketing Collateral Creation:

    • Develop impactful product documentation, sales presentations, and promotional materials.
    • Ensure marketing assets effectively communicate the product's value propositions.

  3. Market Analysis:

    • Conduct in-depth market research to identify trends, customer needs, and growth opportunities.
    • Perform competitive analysis to position products effectively in the market.

  4. Cross-Functional Collaboration:

    • Work closely with sales, marketing, and product development teams to align marketing efforts with business objectives.
    • Foster a collaborative environment to ensure seamless execution of marketing initiatives.

  5. Performance Monitoring:

    • Track and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.
    • Provide actionable insights to stakeholders to drive continuous improvement.

  6. Stakeholder Engagement:

    • Deliver regular updates on marketing performance and emerging market trends.
    • Collaborate with business portfolio teams to plan and execute marketing strategies effectively.

Qualifications and Skills

Education:

  • Graduation: Degree in Marketing, Business Administration, or a related field.
  • Post-Graduation: MBA preferred.

Experience:

  • A minimum of 2 years of relevant experience in product marketing.

Key Competencies:

  • Strong problem-solving skills and a positive attitude.
  • Expertise in planning and executing marketing strategies.
  • Ability to collaborate across departments and manage multiple stakeholders.
  • Analytical mindset for evaluating performance metrics and market opportunities.

Why Join Us?

  • Impactful Role: Be at the forefront of driving product growth and customer engagement.
  • Collaborative Culture: Work with a talented team across functions to bring innovative ideas to life.
  • Career Growth: Opportunities to develop and refine your skills in a dynamic, fast-paced environment.
  • Challenging Projects: Tackle diverse challenges that will sharpen your strategic and creative abilities.

How to Apply

If you are passionate about marketing, have a knack for understanding customer needs, and want to be part of a forward-thinking team, apply now for the Product Marketing Manager role. Submit your application today and take the next step in your career journey.

Application Link: IDFC Product Role

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Let’s create, innovate, and succeed together!

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